With its 70 square meters, the Charo Ruiz brand store is located in native Ibiza, in the main shopping center, Passeig de Vara de Rey. The spirit of the brand, characterized by its vaporous texture, lace and soft color palette, is reflected in the concept of the project, creating a new worldwide exportable sales image. The concept therefore wants to convey the lightness of the marine atmosphere and translate it into the material and color of the interior design project.
The project foresees the restructuring of an existing business, to transform it into the first flagship store of the brand. The walls are covered with Valencian artisanal tiles of hexagonal shape, with pearly water green reflections and inserts in 3D marine tiles custom designed by the studio. Il pavimento in legno is made up of large, whitewashed and irregular logs. The typical merletti that distinguish the brand’s clothes are repeated in the geometric theme of the iron appendage. A graphic sign and dal richiamo to the sartorial world made up of rods and spheres that float in the space of the store.
The dark wood counter from the early 1900s was recovered from a historic textile store in Barcelona. A charismatic piece that gives character and warmth to the space. The illuminazione delle pareti is zenithal and radiant so it vibrates and has a marine tone of green. The decorative lampshades in black mesh, once again refer to the marine theme and create a contrast with the surrounding environment. The dressing room, covered by a light wall that masks the entrance, is lined with soft fabrics that once again reproduce the shades of water green.
