Roberto Cavalli Instore Intervention – Milan

Retail

Location: Milan, Italy 2018
Surface: 200 sq.mt
Customer: Roberto Cavalli Spa
Collaborators: Alessandra Gatti
Photography: Giulia Costa

The project foresees the presentation of the preview of the new concept store of the Florentine brand, all interno dello storico negozio di Via Montenapoleone in Milan. The volumetric elements and cladding materials, the color palette and the furnishing systems that will be the key points of the new concept are exposed.

The approach of the concept is to bring the brand back to its roots, deeply anchored in the Florentine tradition. The Florentine palazzo with its clean lines, rational composition and harmony in proportions inspire rigor, but at the same time magnificence.

In the center of the room of the woman’s area, a large tapestry accommodates cubes in variegated terracotta with a zebra effect, with a rich Tuscan artisan flavor. The pendants are made of lance in brass, lined with leather intrecciato dal chiaro rhyming to the world of Florentine craftsmanship.

The benches are massive, with pure geometric shapes, with a glass shelf and embellished on their sides with a hammered brass coating.

Location: Milan, Italy 2018
Surface: 200 sq.mt
Customer: Roberto Cavalli Spa
Collaborators: Alessandra Gatti
Photography: Giulia Costa