The project foresees the preview presentation of some elements of the new concept store of the Florentine brand, inside the historic store on Rue Saint Honorè, in Paris. The volumetric elements and cladding materials, the color palette and the furnishing systems that will be the key points of the new concept are exposed.
The corner walls are covered with terracotta-colored wood paneling and fabric-covered panels in the upper part. The pendants are made of lance in brass, rivestite da cuoio intrecciato dal chiaro rhyming to the world of Florentine craftsmanship. In the center of the room a large tappetto accommodates and pedestals in pink Italian marble, veined.
The approach of the concept is to bring the brand back to its roots, deeply anchored in the Florentine tradition. The Florentine palazzo with its clean lines, rational composition and harmony in proportions inspire rigor, but at the same time magnificence.
